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PouLance Metrics
Looker Studio connector for Google Business Profile

Google Business Profile reporting in Looker Studio

A connector for agencies: performance, reviews, posts and profile health for every client location, with rates already calculated. Free for up to 3 locations.

Add to Looker Studio for freeSee what's included

Read-only access · No credit card · Privacy Policy

What you get

Four data sources for every location

Each Business Profile location you connect becomes its own data source in Looker Studio. Rates such as actions per 1,000 views are calculated for you, so they are ready to chart.

Performance

Impressions split by Search and Maps and by desktop and mobile, plus calls, website clicks and direction requests.

Reviews

Ratings, review replies, response rate and review velocity.

Posts

Your post history and how often you post, so a quiet month is easy to spot.

Profile Intelligence

A 0–100 profile completeness score and plain-English recommendations from a fixed set of rules. No AI is involved.

How it works

From first click to a live report in three steps

No separate sign-up and no tokens to copy. You only need the Google account that manages the Business Profile.

  1. 1

    Add the connector and authorize

    Open the connector page and click Add to Looker Studio. Click Authorize and sign in with the Google account that manages your Business Profile. Your free account is created automatically, and we never see your password.

  2. 2

    Choose a location and data source

    Pick your location from the dropdown, choose one of the four data sources, and click Connect. Each location is its own data source.

  3. 3

    Build your report

    Email us and we'll send you a copy of our Monthly Client Report template. Point it at your data source and it is ready to share with your client. Or build your own charts from scratch.

Your data

Read-only access to your Business Profile

The connector reads your data so Looker Studio can show it. It never changes anything on your profile.

Read only

We never change, post, reply to or delete anything on your Business Profile.

Metrics are not stored

Performance metrics, reviews and posts are fetched from Google when your report asks for them and passed to that report. We do not store them in our database. We keep only your account email and name, sign-in tokens and location details, so the connector keeps working.

No AI on your data

Insights come from fixed rules. Your Google data is never used to train AI models and is never sent to an AI service.

Revoke any time

Remove PouLance Metrics in your Google Account permissions, or email [email protected] to have your data deleted.

Full details are in our Privacy Policy.

Pricing

Start free. Upgrade when you need more locations.

Every plan includes all four data sources and the Monthly Client Report template. Prices are in US dollars, billed monthly.

Free

$0/month

Try PouLance Metrics with no commitment.

  • 1 Google account
  • 3 Business Profile locations
  • All four data sources
  • Monthly Client Report template
  • Email support
Add to Looker Studio

Starter

$16/month

For individual businesses with multiple locations.

  • 1 Google account
  • 10 Business Profile locations
  • All four data sources
  • Monthly Client Report template
  • Email support
Email to upgrade

Agency

$89/month

For agencies managing multiple clients.

  • 5 Google accounts
  • 50 Business Profile locations
  • All four data sources
  • Monthly Client Report template
  • Priority support
Email to upgrade

Agency Pro

$369/month

For established agencies with large portfolios.

  • Unlimited Google accounts
  • Unlimited Business Profile locations
  • All four data sources
  • Monthly Client Report template
  • Priority support
  • Early feature access
Email to upgrade

Start on the free plan, no credit card required. Paid plans are set up by email for now: email us and we'll upgrade your account. Questions? Email us.

FAQ

Questions we hear most

How do I connect my Business Profile?
Open the connector page and click Add to Looker Studio. Click Authorize, sign in with the Google account that manages your Business Profile, then choose your location and data source. There is no token to copy and no separate sign-up: your free account is created the first time you authorize.
How is this different from exporting the data myself?
With manual exports you download Business Profile data by hand and rebuild your charts every month. The connector sends the data straight into Looker Studio, so there is nothing to download or paste. It also calculates figures an export leaves to you: rates such as actions per 1,000 views, review response rate, and a profile completeness score with rule-based recommendations.
Can I use it for multiple clients?
Yes. Each Business Profile location is its own data source, so you can build a separate report for each client. The Agency plan covers 5 Google accounts and 50 locations, and Agency Pro has no limits. For each client, copy the Monthly Client Report template and point it at that client's data source.
Does PouLance Metrics store my Google data?
We store your Google account email, name, sign-in tokens and location details so the connector can work. Performance metrics, reviews and posts are fetched from Google when your Looker Studio report asks for them and passed to that report. We do not store them in our database. We never see your Google password, and we only read data. Read the Privacy Policy for the details.
Is PouLance Metrics in the Looker Studio gallery?
Not yet. Google verification comes first. Until then, add the connector from our connector page. While verification is in progress, Google shows an unverified app screen when you authorize. Click Advanced, then Go to PouLance Metrics, to continue.
How do I get the Monthly Client Report template?
Email us and we'll send you a copy. Make a copy for each client in Looker Studio and replace the data source with that client's location.
How do paid plans work?
Start on the free plan: 1 Google account and 3 locations, with no credit card. When you need more, email us and we'll move your account to a paid plan. Paid plans are billed monthly and you can cancel at any time. See pricing for the plans.